THE TEAM

Craig Alexander Cook is a certified personal trainer, nutritionist and retired natural bodybuilder who has helped many people lead healthy active lifestyles for much lower costs than any major gym (natural bodybuilding simply he never used any performance enhancing drugs). He was a Middleweight & Lightweight Champion in natural bodybuilding but he's currently retired. Before he became a personal trainer, he previously worked for Alberta Health Services and graduated from NAIT and Richard Francis Staples High School.

​​

Craig is in a unique position to help people get lean and healthy, because he's also a success story about becoming fit and overcoming challenges related to fitness and physical barriers. He knows what's it like to struggle with losing fat, eating right, and daily exercise because he's been there himself. He started on a farm in northern Alberta and grew up in the small town of Westlock. He comes from a large family and constantly struggled with his weight growing up and personal family tragedies. But with hard work, dedication, and sheer willpower he became extremely active and fit and won numerous fitness competitions across Alberta. Now he teaches others how to do the same, and lead a healthy and active lifestyle!

​

ON AUGUST 15, 2018, Craig started his own personal training business named FITNESS IMPROVEMENT. He believed the prices being charged by major gyms like Goodlife were outrageous. They can charge easily over $1000 per month for personal training which is unrealistic and unaffordable for most people. That is price-gouging and it's wrong to charge so much money. Craig decided to make personal training more affordable so ABSOLUTELY EVERYBODY can have a Personal Trainer, even people who are struggling on fixed budgets or low income.